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Sony were looking to promote the low light shooting capabilities of their latest range of cameras and joined with Yahoo! and The Telegraph to run a competition on Flickr. The promotion, dubbed Twilight Football, had 2 phases. The initial phase required entrants to submit a visually stunning football themed photograph taken in extreme low light conditions. In the second phase nine winners were selected and given a Sony camera, then sent on a trip to one of 7 different overseas destinations to photograph a sponsored Twilight Football match. These Twilight Football sight then converted to a showcase for these winners photos.
Working to previously completed designs Dgtl developed both versions of the site using HTML/CSS and PHP along with the Flickr API to retrieve and display competition photos. The site launched on time and budget, successfully generating thousands of entries to the competition and raising brand awareness for Sony.
Tags: Competition, Development, PHP
